Privacy policy collects personal data from its users.

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Provider and responsible party

Hotel Muchele GmbH, Maiergasse 1, 39014 Burgstall, Südtirol | Italien

E-mail address of the provider:

Types of data collected

The personal data that processes independently or through third parties include: Usage data; cookie; email; first name; last name; gender; telephone number; company name; address; state; postcode; various types of data; city; user ID.

Full details of each type of personal data processed are provided in the designated sections of this Privacy Policy or selectively through explanatory text displayed prior to data collection. Full details of each type of personal data processed are provided in the designated sections of this Privacy Policy or selectively through explanatory text displayed prior to data collection. P

ersonal data may be provided voluntarily by the user or, in the case of usage data, may be collected automatically when is used.

Unless otherwise stated, the provision of all data requested by is mandatory. If the user refuses to provide the data, this may result in being unable to provide its services to the user. In cases where expressly states that the provision of personal data is voluntary, users may choose not to provide such data without any consequences for the availability or functionality of the service.

Users who are unclear about which personal data is mandatory can contact the provider. Any use of cookies - or other tracking tools - by or third party service providers used by is for the purpose of providing the service requested by the user and any other purposes described in this document and, if applicable, in the Cookie Policy.

Users are responsible for all third party personal data obtained, published or disclosed by and confirm that they have obtained consent for the transfer of personal data of any third parties to

Type and place of data processing

Application methods

The provider processes user data in a proper manner and takes appropriate security measures to prevent unauthorised access and unauthorised forwarding, modification or destruction of data. The data processing is carried out by means of computers or IT-based systems in accordance with organisational procedures and practices specifically aimed at the stated purposes. In addition to the data controller, other persons may operate internally (human resources, sales, marketing, legal, system administrators) or externally - and in that case, where necessary, designated by the data controller as processors (such as technical service providers, delivery companies, hosting providers, IT companies or communications agencies) - and may therefore have access to the data. An up-to-date list of these parties can be requested from the provider at any time.

Legal bases of the processing

The provider may only process personal data of users if one of the following applies:

  • Users have given their consent for one or more specific purposes. Note: In some jurisdictions, the provider may be allowed to process personal data until the user objects to such processing ("opt-out") without relying on consent or any other of the following legal bases. However, this does not apply if the processing of personal data is subject to European data protection law;
  • the data collection is necessary for the fulfilment of a contract with the user and/or for pre-contractual measures arising therefrom;
  • the processing is necessary for compliance with a legal obligation to which the provider is subject;
  • the processing is related to a task carried out in the public interest or in the exercise of official authority vested in the provider;
  • the processing is necessary to protect the legitimate interests of the provider or a third party.

In any case, the provider will be happy to provide information about the specific legal basis on which the processing is based, in particular whether the provision of personal data is a legal or contractual obligation or a prerequisite for the conclusion of a contract.


The data shall be processed at the Provider's premises and at all other places where the entities involved in the data processing are located.

Depending on the location of the users, data transfers may involve the transfer of the user's data to a country other than their own. To learn more about the location of the processing of the transferred data, users can consult the section detailing the processing of personal data. Users also have the right to be informed about the legal basis of the transfer of data to a country outside the European Union or to an international organisation governed by international law or established by two or more countries, such as the UN, and about the security measures taken by the provider to protect their data.

If such a transfer takes place, the user can find out more about it by checking the relevant sections of this document or by contacting the provider using the information provided in the contact section.

Storage time

Personal data shall be processed and stored for as long as is necessary for the purpose for which it was collected.


  • Personal data collected for the purpose of fulfilling a contract concluded between the provider and the user will be stored until the complete fulfilment of this contract.
  • Personal data collected for the purposes of the provider's legitimate interests will be retained for as long as is necessary to fulfil those purposes. Users can obtain more information about the provider's legitimate interests in the relevant sections of this document or by contacting the provider.

Furthermore, the provider is permitted to store personal data for a longer period of time if the user has consented to such processing, as long as the consent is not revoked. Furthermore, the provider may be obliged to store personal data for a longer period of time if this is necessary to comply with a legal obligation or by order of an authority. After the retention period has expired, personal data is deleted. Therefore, the right to information, the right to erasure, the right to rectification and the right to data portability cannot be exercised after the retention period has expired.

Purposes of the processing

ersonal data about the User is collected to enable the Provider to provide the Service and further to comply with its legal obligations, to respond to enforcement requests, to protect its rights and interests (or those of Users or third parties), to detect malicious or fraudulent activities. In addition, data is collected for the following purposes: Tag management, analytics, managing contacts and sending messages and contacting the user.

Users can find more detailed information on these processing purposes and the personal data used for each purpose in the "Detailed information on the processing of personal data" section of this document.

Detailed information on the processing of personal data

Personal data is collected for the following purposes using the following services:


The services listed in this section allow the provider to monitor and analyse traffic and track user behaviour.

Google Analytics with IP anonymisation (Google Ireland Limited)

Google Analytics is a web analytics service provided by Google Ireland Limited ("Google"). Google uses the data collected to track and analyse how is used, to compile reports on its activities and to share them with other Google services. Google may use the data collected to contextualise and personalise the ads of its own advertising network. IP anonymisation has been activated on this website so that the user's IP address is shortened beforehand by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.

Personal data processed: Cookie; Usage data.

Processing place: Irland – Privacy policy.

Contacting the user

Contact form (

By filling in the contact form with their details, users authorise to use their details to respond to requests for information, quotations or other enquiries specified in the header of the form.

Personal data processed: Address; user ID; e-mail; surname; company name; postcode; state; city; telephone number; various types of data; first name.

Tag management

These types of services help the provider centrally manage the tags or scripts needed for

This results in the user's data flowing through these services and possibly being stored.

Google Tag Manager (Google Ireland Limited)

Google Tag Manager is a tag management service provided by Google Ireland Limited. Personal data processed: Usage data.

Processing place: Irland – Privacy policy.

Managing contacts and sending messages

These types of services allow the management of a database of email contacts, phone numbers or any other contact information to communicate with the user. The services may also collect data on what date and time message was read by the user, as well as when the user interacts with incoming messages, for example by clicking on links contained therein.

CleverReach (CleverReach GmbH & Co. KG)

CleverReach (CleverReach GmbH & Co. KG)

CleverReach is a service provided by CleverReach GmbH & Co. KG for managing e-mail addresses and sending messages.

Personal data processed: E-mail.

Processing place: Germany – Privacy policy..

Further information on personal data

This service is not aimed at children under 13 years of age

The user declares that he/she is of legal age in accordance with the legal provisions applicable to him/her. Minors may only use under the supervision of their parents or a guardian. Persons under the age of 13 may not use under any circumstances.

User rights

Users may exercise certain rights in relation to their data processed by the provider.

In particular, users have the right to do the following:

  • Revoke the consents at any time. If the user has previously consented to the processing of personal data, he or she may revoke his or her own consent at any time.
  • Object to the processing of their data. The user has the right to object to the processing of his/her data if the processing is based on a legal basis other than consent. Further information on this is provided below.
  • receive information regarding their data. The user has the right to know whether the data is being processed by the provider, to be informed about individual aspects of the processing and to receive a copy of the data.
  • Review and have corrected. The user has the right to check the accuracy of his/her data and to request that it be updated or corrected.
  • File a complaint. Users have the right to lodge a complaint with the competent supervisory authority.
  • request restriction of the processing of their data. Users have the right to restrict the processing of their data under certain circumstances. In this case, the provider will not process the data for any purpose other than storage.
  • request deletion or other removal of the personal data. Under certain circumstances, users have the right to request that their data be deleted by the provider.
  • Receive your data and have it transferred to another data controller. The user shall have the right to receive his or her data in a structured, commonly used and machine-readable format and, where technically possible, to have it freely transferred to another controller. This provision applies where the data is processed by automated means and the processing is based on the user's consent, on a contract to which the user is party or on pre-contractual obligations.

Details of the right to object to processing

Where personal data are processed in the public interest, in the exercise of a sovereign power conferred on the provider or to safeguard the provider's legitimate interests, the user may object to such processing by providing a justification relating to his or her particular situation.

Users are informed that they may object to the processing of personal data for direct marketing purposes at any time without giving reasons. Users can find out whether the provider processes personal data for direct marketing purposes in the relevant sections of this document.

How the rights can be exercised

All requests to exercise user rights may be addressed to the provider via the contact details provided in this document. Requests can be exercised free of charge and will be processed by the provider as soon as possible, at the latest within one month.